AN ANALYTICAL STUDY OF COVID-19 IMPACTS ON CONSUMER BUYING BEHAVIORS FOR FMCG PRODUCTS IN INDIA
نویسندگان
چکیده
The aim of article is to identify and analyze all the impacts COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India significant changes that takes place post- covid-19. awareness understanding changing can help brand marketers future-proof their operations post COVID period. current situation currently prevailing global markets mainly influenced by external factors- pandemic effects political governmental steps economic situation. This paper aims when basic products – food, clothing drugstore goods, footwear electronics during
منابع مشابه
A Case Study on Consumer Buying Behavior towards Selected FMCG Products
The consumer behaviour plays an important role in marketing of fast moving consumer goods.This behaviour is effected by various factors.In the present era of globalisation needs and wants of consumers changes with time.The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP.Therefore it is neccesary to identify the changes in consumer buying behaviour towards...
متن کاملConsumer Buying Behaviour toward Carbon Labelling (fmcg) in Tesco Supermarket
Climate change is one of the environmental issue that we are facings it and carbon label is one of the eco –practice or initiative taken by Tesco in order to tackle it or reduce it. Consumer buying behaviour on carbon label product in Tesco supermarket is very much critical and depend upon lots of attribute and factors .The carbon label product and non carbon label products both have some featu...
متن کاملFactors Affecting Buying Behavior of Consumers in Unauthorized Colonies for FMCG Products
Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semiurban, urban slums and emerging rural segment. In coming years, with rapidly changing socio – economic landscape, bottom of pyramid will be the fastest growing consum...
متن کاملdevelopment and implementation of an optimized control strategy for induction machine in an electric vehicle
in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...
15 صفحه اولImpacts of Covid-19 on the food industry
Covid-19 pandemic has had a variety of effects on a variety of industries, including the food industry, both positive and negative [1-3]. Meanwhile, the food industry is more affected by this disease than other industries due to its wide relationship with the household and the community; because activities such as restaurants, coffee shops, hotels and schools were either closed during this peri...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Nepalase journal of management science and research
سال: 2023
ISSN: ['2467-9356', '2795-1545']
DOI: https://doi.org/10.53056/njmsr-2023.6.1.007